Communication:

Eric Lindblom

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Eric Lindblom

Project Lead

Harvard

Harvard University

Harvard

(h2o)

<->

Communication:

Harvard University

You send me!

credit: http://faculty.evansville.edu/dt4/301/primer301.html

SENDER .......... < - > .........RECEIVER

What is Human Communication anyway?

David Berlo

credit: .ilstu.edu

"David K. Berlo developed the source-message-channel receiver (SMCR) theory in the 1960s. His theories emphasized the many factors that could affect how senders and receivers created, interpreted, and reacted to a message."

http://wps.ablongman.com/ab_leverduffy_teachtech_2/0,9593,1568330-,00.html

credit: wwwcultsockndirectcouk.gif

"David Berlo's SMCR (1960) proposes that there are five elements within both the source/encoder and the receiver/decoder which will affect fidelity.

Source<>Receiver relationship

Berlo's approach is rather different from what seems to be suggested by the more straightforward transmission s in that he places great emphasis on dyadic communication, therefore stressing the rôle of the relationship between the source and the receiver as an important variable in the communication process.

As you will see from what follows, he enumerates what are the factors to be taken into account at each 'end' of the communication. Thus, for example, in principle, the more highly developed the communication skills of the source and the receiver, the more effectively the message will be encoded and decoded. In fact, however, the relationship between skill level of receiver and source needs to be taken into account, since, as Berlo points out:

A given source may have a high level of skill not shared by one receiver, but shared by another. We cannot predict the success of the source from her skill level alone. "

http://www.cultsock.ndirect.co.uk/MUHome/cshtml/introductory/smcr.html

A Transhumanistic Psychology approach could be to take a long look at Berlo's and compare that with Maslow in a two-way dyadic encounter in which case Maslow's pyramid would be used in the sender and receiver postions.

The following two diagrams, Maslow then Berlo, make that comparisson between the two theorists.

Lindblom

http://transhumanistic.bravehost.com

Abraham Maslow

credit: zaadzcom.jpg

Maslow's Pyramids

A Sender <-> Receiver relationship

...........................<->.............................

Maslow

Message

SENDER .........<->........RECEIVER

...........................<->.............................

credit: wwwcultsockndirectcouk.gif

Berlo

...........Message......................

SENDER .........<->........RECEIVER

An enlargement of the above pyramids is displayed below for the reader's convenience.

Lindblom

credit: WIKI

<->

photocredit: http://www.zaadz.com/quotes/Abraham_Maslow

"Expression and communication in the peak–experiences tend often to become poetic, mythical, and rhapsodic, as if this were the natural kind of language to express such states of being."

Abraham Maslow

Toward a Psychology of Being, 3rd Edition, Page: 122

http://www.zaadz.com/quotes/Abraham_Maslow

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